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Post-Bedtime Glass of Wine Demographic

In an article I read about the woman who started net a, she noted that there was an obvious uptick in sales around 8 - 9 p.m. in time zones around the world.  Her explanation?  The post-bedtime glass of wine.

Just now, I put Baby to bed and walked into the kitchen where my husband was making dinner.  Exhausted, I asked if I could just veg out on the couch while he continued without me.  No problem, of course.  I turned on E! for the comfort of meaningless babble and a little fashion schadenfreude.  What were the first two commercials I saw within five minutes of turning on the television? 
One: Weebles for preschoolers.
Two: microwaveable brownies.

Apparently the woman at net a porter is not the only one who knows about the post-bedtime glass of wine demographic.  

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