In an article I read about the woman who started net a porter.com, she noted that there was an obvious uptick in sales around 8 - 9 p.m. in time zones around the world. Her explanation? The post-bedtime glass of wine.
Just now, I put Baby to bed and walked into the kitchen where my husband was making dinner. Exhausted, I asked if I could just veg out on the couch while he continued without me. No problem, of course. I turned on E! for the comfort of meaningless babble and a little fashion schadenfreude. What were the first two commercials I saw within five minutes of turning on the television?
One: Weebles for preschoolers.
Two: microwaveable brownies.
Apparently the woman at net a porter is not the only one who knows about the post-bedtime glass of wine demographic.